conexi9716@
Do³±czy³: 04 Mar 2024
Posty: 1
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 Wys³any: Pon Mar 04, 2024 08:21 Temat postu: Beacons and privacy |
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These days, just saying the word “privacy” makes you shudder.The topic of personal data protection, following the watchful eye of the GDPR , has never been so alive.Beacons, like any other technology that tracks the location of users' mobile devices and collects personal data, also presents its own set of privacy concerns.
Therefore the implementation Special Data of a beacon technology must be designed to ensure user privacy.To comply with the “General Data Protection Regulation”, companies using beacon devices must take the following measures:Provide a clear and transparent privacy policy that explains in detail how customer data is collected, processed and used Offer users the opportunity to choose whether or not to participate in the service Use state-of-the-art encryption technology to ensure your data is safeLimit the information collected to the minimum necessary to provide the requested services and do not share the data with third parties.If data is retained, companies must ensure that it is adequately protected and that all necessary security checks are in place .Additionally, companies must be able to respond to customer inquiries about how their data is collected, processed and used. In the event of a data breach, companies must promptly notify the relevant authorities and affected customers.Proximity Marketing: the main advantagesWhen analyzing the benefits of Proximity Marketing, the two counterparts must be specified: brands and users.On the brand side, the main advantages are:Personalization of messages aimed at a specific target audience Immediacy of contact given by the instantaneousness of the push notification Timing: necessary to create the need in the consumer at the moment desired by the company Greater range of action thanks to the possibility of intercepting people who are in a specific place.
Analysis of results possible thanks to data collectionAcquisition of new engaged customers through relevant messages Creation of ad hoc campaigns and retargeting of users with Facebook Ads or Google AdsIncreased engagement from the AppIncreased App retentionOn the user side we find:Personalized offers based on customer tastes and preferences Real-time information : Price updates, promotions and other information in real time Ease of booking services and product offers quickly and easilyReduction of waiting times and queuesBetter overall customer experience.
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